Each week Fios TV customers receive an email from Verizon sharing movie and TV show recommendations. The email works to bring to life creative experiences that facilitate quicker decision-making when customers look for what they want to watch. Each email curates a distinct emotional narrative to telegraph the feeling of watching the movies and TV shows Verizon recommends, all in the name of keeping Fios VOD top-of-mind for their customers when they sit on the sofa to watch TV. I lead the exploratory and redesign of the VOD email system, defining and documenting the overall campaign look and feel and layouts, as well as the specific set of components needed to generate each email touch, in a consistent, efficient and visually appealing manner.

(© Publicis Groupe | Verizon)