Founded in Mexico City in 1888, The American School Foundation is the oldest continuously operating accredited American School outside the U.S. It provides high-quality American independent education to international and Mexican students. In celebration of their 125th anniversary, I had the opportunity and pleasure to pitch and lead the creative efforts for ASF’s the much needed and welcomed rebranding, capturing the renewed spirit of the school while still honoring its history.

(© Interbrand | The American School Foundation)